How To Create A Content Strategy: The Ultimate Guide (+Free Template)
Content makes the world go round. But only if it’s relevant to your audience. You need to make some essential decisions when deciding how to speak to your audience. For instance, who are you talking to, why are you talking to them, and how are you talking to them?
Adobe Buys Figma—Why This Might Not Be A Bad Idea
When Adobe announced in September 2022 that it was purchasing the design software startup Figma for $20 billion… …the internet erupted with shock and confusion. No tech merger in history had garnered such an emotive response. Designers were quick to voice...
The Age Of The Customer Is Here—Are You Ready?
Steve Jobs once said, “You’ve got to start with the customer experience and work backwards for the technology”. This statement couldn’t be more relevant today. Not long ago, customer experience (CX) barely got a nod at the boardroom table. Instead, CX was viewed...
Three Reasons Why Digital Transformation Fails (And How To Avoid Them)
Are you struggling with your digital transformation programme? Well, you’re not alone. According to Deloitte, 70% of transformation efforts fail. Furthermore, they take around 36 months to complete (and that’s if you get it right). It’s an alarming statistic,...
