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The secret to IKEA’s Digital Transformation success (and what you can learn from it)
If you’re wondering if Digital Transformation is worth the headache—think again.Sure, it's no walk in the park. The journey to transform any business takes hard work, a helluva lot of patience and a deep commitment to the process. After all, if it was all plain...
How To Create A Content Strategy: The Ultimate Guide (+Free Template)
Content makes the world go round. But only if it’s relevant to your audience. You need to make some essential decisions when deciding how to speak to your audience. For instance, who are you talking to, why are you talking to them, and how are you talking to them?
Adobe Buys Figma—Why This Might Not Be A Bad Idea
When Adobe announced in September 2022 that it was purchasing the design software startup Figma for $20 billion......the internet erupted with shock and confusion.No tech merger in history had garnered such an emotive response. Designers were quick to voice their...
The Age Of The Customer Is Here—Are You Ready?
Steve Jobs once said,“You’ve got to start with the customer experience and work backwards for the technology”.This statement couldn't be more relevant today. Not long ago, customer experience (CX) barely got a nod at the boardroom table. Instead, CX was viewed as a...
Three Reasons Why Digital Transformation Fails (And How To Avoid Them)
Are you struggling with your digital transformation programme?Well, you're not alone. According to Deloitte, 70% of transformation efforts fail. Furthermore, they take around 36 months to complete (and that’s if you get it right). It’s an alarming statistic,...
How To Create An Awesome Website UX For Your Business
Ever had a bad website experience?Did it make you want to go back? Unlikely. On the flip side, a fantastic experience will have you running back for more and grabbing your friends to join you. In reality, getting your website noticed is a competitive game. With at...
Need a creativity hack that works? Try gaming. (Yes, really)
Video games are ubiquitous in our lives. Did you know there are more than 3.24 billion gamers worldwide? When it comes to leisure activities, gaming ranks pretty high in the popularity stakes. And it’s only growing. Contrary to what you may think—it’s not only for...
The Future of the Hybrid Workplace is Hyperautomation
Hyperautomation— heard of it? According to Garner, it’s this year's top technology trend. It appears that hyperautomation is on track to revolutionise the modern workplace—forever (think what the assembly line did for manufacturing but bigger). But, what is...
Why Do You Need A Content Strategy? Hint: Your Business Success Depends On It
Creating content without a content strategy is like doing target practice with your eyes closed. You have no idea where you’re aiming.
