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![Trust—the cornerstone of business excellence](https://b1893672.smushcdn.com/1893672/wp-content/uploads/2024/07/Business-colleagues-shaking-hands-on-deal--1080x675.jpg?lossy=1&strip=1&webp=1)
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Business Purpose, Capt. Kirk and Over-Priced Pencils
You know why you’re in business, don’t you? Discover how building an inspiring vision can lay the foundation for success.
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Dauntless vs. Dauntless: A Matter of Identity
A new videogame came out recently that, like us, is called Dauntless. It got us thinking about brand identity, and how important it is.
![How A Memorable & Relevant Brand Means Better Profits](https://b1893672.smushcdn.com/1893672/wp-content/uploads/2019/04/Dauntless-Business-Efficiency-Solutions-hello-header-4299-1080x675.jpg?lossy=1&strip=1&webp=1)
How A Memorable & Relevant Brand Means Better Profits
According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well.
![Brand Colour Psychology: What colour says about your brand](https://b1893672.smushcdn.com/1893672/wp-content/uploads/2019/01/Dauntless-blog-colours-1080x675.jpg?lossy=1&strip=1&webp=1)
Brand Colour Psychology: What colour says about your brand
Colour in particular can influence as much as an 80% change in motivation when shopping, seeing adverts and marketing campaigns.
Why A Strong Brand Means Success
A strong brand is a powerful tool for launching or growing your business: with the right time and investment, it can even take work off your hands.