Business Purpose, Capt. Kirk and Over-Priced Pencils
You know why you’re in business, don’t you? Discover how building an inspiring vision can lay the foundation for success.
Dauntless vs. Dauntless: A Matter of Identity
A new videogame came out recently that, like us, is called Dauntless. It got us thinking about brand identity, and how important it is.
How A Memorable & Relevant Brand Means Better Profits
According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well.
Brand Colour Psychology: What colour says about your brand
Colour in particular can influence as much as an 80% change in motivation when shopping, seeing adverts and marketing campaigns.
Why A Strong Brand Means Success
A strong brand is a powerful tool for launching or growing your business: with the right time and investment, it can even take work off your hands.
Rebranding. It’s Like Jumping Into A Wasp’s Nest…
…You’re gonna get stung. BBC Three have recently undergone a rebrand to reflect their move from analogue to digital, which we think is a valid reason to rebrand.
