How a Memorable & Relevant Brand Means Better Profits
Written by Dauntless
Are you introducing yourself memorably to your audience?
According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well. So it follows that your brand needs to be memorable – not just in a one-time campaign, but for the long haul. You need to go beyond ad hoc measures and work at moulding the customer’s perception of your company. This is where a solid brand building exercise comes into play.
American branding expert and author Marty Neumeier defines a brand identity as ‘the outward expression of a brand, including its trademark, name, communications, and visual appearance’.
At Dauntless, our creative team works to craft these elements individually, and then into a cohesive package that you can use to communicate with the world. So that you can keep engaging with people in a way that’s relevant, consistent, likable – and profitable.
One of the best ways to promote customer loyalty and improve profits is through a memorable brand.
“A brand registered in your name is like owning a piece of real estate that gives you dividends over time.”
“A brand results from a set of associations and perceptions in people’s minds… Branding is an attempt to harness, generate, influence and control these associations to help the business perform better.”
Brand Plan before Business Plan
“The more time, effort and resources you spend on your brand plan, the more likely you are to create a sustainable positive brand that resonates with your customer base, grows your influence and impacts your bottom line.”
You might also like to read…
Digitise or die? Like it or not—this is the business mantra of the decade.According to John Chambers, Executive Chairman of Cisco Systems, the truth is at least 40% of all businesses (yes, you read that right) will close in the next ten years unless they reimagine...
What does digital transformation mean to you?Keeping customers happy amidst rising inflation, an economic downturn, and supply chain disruptions is a growing challenge for businesses. With many C-suite executives scrambling to deliver greater efficiencies, boost...
What does digital transformation mean to you?Most of us associate this well-known buzzword with terms like AI, machine learning and robotics. Indeed, that’s part of what digital transformation is all about. Technology. Yes, but hang on a minute.Imagine your...