A Strategic Marketing Plan Makes All the Difference

Written by Dauntless
April 2019

The customer is always right.

No, really.

While a good product is certainly important, it’s the customer experience that can truly make or break your business. Smart companies know this, and use marketing insights to tweak customer interactions. But exceptional companies take their business to greater heights by harnessing the power of a strategic marketing plan.

We believe that a focused combination of in-depth customer insights, advanced analytics and customer-led product development can create lasting organic growth. With our specialised blend of consulting expertise and technical skill – we’re also able to implement these solutions within your business. Meaning your go-to-market strategy is in good hands. And your top-line growth has a very bright future.

“Exceptional companies take their business to greater heights by harnessing the power of a strategic marketing plan.”

Why experts call marketing the most essential tool for business growth:

A Brand is what Consumers say it is

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

– Scott Cook, co-founder and board chairman at Intuit, director at eBay and Procter & Gamble

Relevance, Context, Connection

“Good marketing essentials are the same. We’re all emotional beings looking for relevance, context and connection.”

– Beth Comstock, former Vice Chair of General Electric

Make the Customer Feel Smart

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov, marketing leader, advisor to SaaS startups and B2B marketing speaker

A Strategic Marketing Plan makes all the difference – here’s why