
Supercharging
Amazon’s European
Recruitment
How do you help a giant grow even bigger?
By deploying an integrated suite of game-changing tools for their European recruitment drive, we assisted Amazon to launch their most successful European talent acquisition platform yet.
This included custom front-end development for a CMS (Content Management System) platform, plus a marketing strategy, which included new channels and assets to boost job promotion and recruitment. The solution also included a comprehensive reporting dashboard for publishing, responding to, and tracking individual roles, saving their team time and money in their recruitment efforts.

We helped Amazon
launch their most successful
European talent acquisition platform
to date.
There were a lot of mixed perceptions and different levels of understanding of Amazon throughout European countries.


Content Management System
+ Marketing Strategy
+ Reporting Dashboard
= Saving Time & Money
In the first six weeks of the solution going live, Amazon’s click-through rate (CTR) increased by over 20%…
…and in the first three months, they had doubled their application intake and seen a marked improvement in the quality of every applicant. It’s safe to say we exceeded expectations going from introduction to Amazon’s number one recruitment source across Europe.
Front-end,
Back-end & Everything in between
Custom Talent
Acquisition Platform
- Conceived, planned, deployed and maintained by our team
- A content management website for job promotion and recruitment
Custom Front-End
Development & CMS
- Site optimisation and hosting support to equip the website for high-volume traffic
- Reporting dashboard for publishing and responding to individual roles, while tracking recruitment from a strategic level
- Our 360º videos turned the warehouse tour into a complete VR experience
- Cinemagraphs (looping video) produced to create unique website headers
Providing
Long-Term Support
Content Writing
Updated job descriptions provided by the client over several months, enhanced clarity, consistency and tone of voice
Analytics Reporting
Monitored performance of advertising efforts across Europe, including click-through rates (CTR), cost per click and impressions.
Promotional Support
Provided tactical creative required by Amazon’s creative agencies across Europe, making adjustments for each country based on its exposure to the Amazon brand.
Geo-fencing was used to target ads to audiences in the vicinity of Amazon’s fulfilment centres, making them more relevant.