CASE STUDY

How do you sell technology that’s TOO good to discuss?

THE CHALLENGE

Sony creates world-class, highly technical lenses and specialty cameras using technologically advanced design and development.

Using technologically advanced design and development, their Image Sensing Solutions arm deals with specialised lens solutions aimed at various market sectors, including manufacturing, security and medical.

But technical products that are niche and complex are hard to understand, let alone market and sell.

THE BRIEF

Create a video and a website landing page to better showcase Sony’s latest lens technology and capabilities to a broader audience.

THE SOLUTION

If a picture is worth a thousand words, a video is worth millions.

So we created a 30-second video showing the technology’s capabilities and its potential application and impact.

We adhered to a clean design for the landing page, focusing on straightforward explanations to appeal to various visitors, including C-suite executives and Marketing Managers.

Telling the right story to the right audience is more important than ever.

Video marketing is the most engaging and preferred form of content, bringing in more traffic, more sales and ultimately, better results.

Visitors spend 88% more time on websites that include video and your website is 50 times more likely to appear on the first page of a search engine’s results page if it includes video.

We Do Video and digital marketing

Let’s start something new