Supercharging Amazon’s European Recruitment

How do you help a giant grow even bigger?

Amazon needed to create the right platform for the right people at the right time, and we helped build the right channels to bring them together.

By deploying an integrated suite of game-changing tools for their European recruitment drive, we assisted Amazon to launch their most successful European talent acquisition platform yet.

This included custom front-end development for a CMS (Content Management System) platform, plus a marketing strategy, which included new channels and assets to boost job promotion and recruitment. The solution also included a comprehensive reporting dashboard for publishing, responding to, and tracking individual roles, saving their team time and money in their recruitment efforts.

We helped Amazon to launch their most successful European talent acquisition platform yet

There were a lot of mixed perceptions and different levels of understanding of Amazon throughout European countries

In building a picture of the company’s current and target audiences, it became clear that we needed to hone the offering down to one brand and digital strategy for the European market highlighting who Amazon was and what, in fact, they offered. This insight underpinned our development and communications work.

CMS Platform + Marketing Strategy + Reporting Dashboard

By creating simple, integrated tools, we helped Amazon launch more effective marketing campaigns with faster response times that resulted in more leads, increased quality of applicants, time and cost-per-hire savings.

In the first six weeks of the solution going live, Amazon’s click-through rate (CTR) increased by over 20%

and in the first three months, they had doubled their application intake and seen a marked improvement in the quality of every applicant. It’s safe to say we exceeded expectations going from introduction to Amazon’s number one recruitment source across Europe.

Helping in Front-end, Back-end & Everything in between

Custom Talent Acquisition Platform

  • Conceived, planned, deployed and maintained by our team
  • A content management website for job promotion and recruitment

Custom Front-End Development & CMS

  • Site optimisation and hosting support to equip the website for high-volume traffic
  • Reporting dashboard for publishing and responding to individual roles, while tracking recruitment from a strategic level
  • Our 360º videos turned the warehouse tour into a complete VR experience
  • Cinemagraphs (looping video) produced to create unique website headers

Providing Long-Term Support

Content Writing

Updated job descriptions provided by client over several months, enhanced clarity, consistency and tone of voice

Analytics Reporting

Monitored performance of advertising efforts across Europe, including click-through rates (CTR), cost per click and impressions.

Promotional Support

Provided tactical creative required by Amazon’s creative agencies across Europe, making adjustments for each country based on its exposure to the Amazon brand.

Geo-fencing was used to target ads to audiences in the vicinity of Amazon’s fulfilment centres, making them more relevant.

 

 

See more of our work here