If a picture is worth a thousand words, a video is worth much more.
Not only is video today’s favourite medium – *four times as many consumers would choose a video about a product over a write-up – it’s also the most effective. Research shows that video can boost understanding of your product by 74%. This makes it an especially important tool for conveying complex products and services – and a vital component of any successful digital transformation plan.
Interestingly...
- Visitors spend 88% more time on websites that include video
- Videos can increase conversion rates by 80%
- Mobile video consumption grows by 100% every year**
- Video now accounts for 80% of all consumer internet traffic
- Social video generates 1200% more shares than text and image content combined
- 59% of decision makers would rather watch a video than read
- 80% of consumers believe that having demonstration videos are helpful when making purchasing decisions
- Sites which include video are 50 times more likely to appear on the first page of a search results
Our in-house studio combines live action film, licensed footage, and motion graphics sequences for compelling videos that keep viewers engaged with your message. Whether you’re launching a new product, revitalising brand perceptions, or keeping your employees motivated, our team crafts videos that are compelling from script to storyboard to final output.
How your business will benefit from video
Smoother internal communications and training
One of the unique advantages of video is how much information it can convey in just a few minutes. Smart managers are using it to ensure consistent onboarding for every new hire, improve warehouse and field operations, facilitate employee learning and development (crucially reducing training costs) and boost staff engagement.
Building credibility and brand trust
Instructional and informative videos can help position your company as the industry authority, and assure your audience that they are making the right decision when they choose to buy from you. Video is also the perfect storytelling platform for building an emotional, human connection with your audience – and encouraging brand loyalty.
Converting leads into customers
According to Social Media Today, a whopping 90% of consumers say that video helps them decide whether to buy. It's also been shown that videos reduce the bounce rate from business websites and improve SEO. What all this means, is that video is no longer simply a 'nice to have' – it's now a crucial part of any effective marketing strategy.
Facilitating change and transformation
More and more businesses are investing in video to ensure that their digital transformation initiatives remain a seamless experience for staff, customers and partners. Video helps provide transparency of information, clear guidance on new processes, and foster trust between management and stakeholders. Better yet, video easily takes the place of the many meetings, memos, manuals and workshops you might otherwise require.
* according to eMarketer
** according to YouTube