Trust—the cornerstone of business excellence
How do you choose what smartphone to buy? Or, why would you pay more for a product you can get cheaper elsewhere? Lastly, what’s the deciding factor for staying or leaving a job? The common denominator here is Trust. In a world overburdened with information, it’s...
Business Purpose, Capt. Kirk and Over-Priced Pencils
You know why you’re in business, don’t you? Discover how building an inspiring vision can lay the foundation for success.
Dauntless vs. Dauntless: A Matter of Identity
A new videogame came out recently that, like us, is called Dauntless. It got us thinking about brand identity, and how important it is.
How A Memorable & Relevant Brand Means Better Profits
According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well.
Brand Colour Psychology: What colour says about your brand
Colour in particular can influence as much as an 80% change in motivation when shopping, seeing adverts and marketing campaigns.
