A new videogame came out recently that, like us, is called Dauntless. It got us thinking about brand identity, and how important it is.
According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well.
Colour in particular can influence as much as an 80% change in motivation when shopping, seeing adverts and marketing campaigns.
Social media can work wonders for your brand’s online presence. But it’s far more nuanced than many business leaders think – here’s why…
A strong brand is a powerful tool for launching or growing your business: with the right time and investment, it can even take work off your hands.