Got a brilliant product or service?
Customers are your number 1 priority, so naturally you always go above and beyond them.
Everyone in the company loves the brand logo.
BUT your website looks like a high school assignment (we’re talking cluttered and messy design, weak navigation and doesn’t work on mobile)
Does this matter? YES IT DOES!
Research shows that 75% of website credibility hinges on its design.
If you want to survive in our digital-first world, you need to focus on your user experience (UX) design.
What a well-designed UX gives you is this: satisfied, loyal & engaged customers.
To help you get started, here are 5 tips on how UX can boost your digital customer experience.
greater1. Usability is king
- Ensure seamless navigation and clear actions for users.
- Think Amazon and their easy-to-use one-click purchase feature.
2. Tap into user intuition
- Anticipate user needs for smooth interactions.
- By spotlighting categories and flexible searches—Airbnb makes discovery an absolute joy for the user.
3. Show (don’t tell)
- Design enjoyable experiences to boost retention.
- If you want to see personalisation in action, your first stop should be Netflix and its content recommendation feature.
4. Testing is a forever thing
- Use data to refine UX continuously.
- Booking.com A/B tests like there’s no tomorrow—so much so that they’ve created their own in-house solution.
5. Velocity is of the essence
- Happy users lead to greater cutomer loyalty and brand advocacy.
- Slow websites are a waste of everyone’s time, and users do not stay. See the Google Store to see speed in action.
