Got a brilliant product or service?
Customers are your number one priority, so naturally you always go above and beyond for them.
Everyone in the company loves the brand logo.
BUT your website looks like a high school assignment (we’re talking cluttered and messy design, weak navigation and doesn’t work on mobile)
Does this matter? YES IT DOES!
Research shows that 75% of website credibility hinges on its design.
If you want to survive in our digital-first world, you need to focus on your user experience (UX) design.
What a well-designed UX gives you is this: satisfied, loyal & engaged customers.
To help you get started, here are 5 tips on how UX can boost your digital customer experience.
1. Usability is king
- Ensure seamless navigation and clear actions for users.
- Think Amazon and their easy-to-use one-click purchase feature.
2. Tap into user intuition
- Anticipate user needs for smooth interactions.
- By spotlighting categories and flexible searches—Airbnb makes discovery an absolute joy for the user.
3. Show (don’t tell)
- Design enjoyable experiences to boost retention.
- If you want to see personalisation in action, your first stop should be Netflix and its content recommendation feature.
4. Testing is a forever thing
- Use data to refine UX continuously.
- Booking.com A/B tests like there’s no tomorrow—so much so that they’ve created their own in-house solution.
5. Velocity is of the essence
- Happy users lead to greater cutomer loyalty and brand advocacy.
- Slow websites are a waste of everyone’s time, and users do not stay. See the Google Store to see speed in action.
