Privacy Policy & Cookies Policy

How we deal with your information

At Dauntless, we are committed to maintaining the trust and confidence of the visitors to our website. Below, you’ll find information on how we treat any data that we collect, either from our website, through the job application process or during the course of business with Dauntless.

Visitors to our website

When someone visits, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out information such as the number of visitors to the various parts of the site. This information is processed anonymously, so it does not identify any visitor. We do not make (and do not allow Google to make) any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website, in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be open and honest about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Newsletter sign-up

We would like to keep you informed on what is going on in the life of Dauntless and would like to send occasional updates via email. We may also contact you from time to time to confirm that the records that we hold are correct, and that you are happy for us to continue sending out these occasional updates. We will never rent or trade personal data with other organisations and businesses.

We use a third party provider, namely MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter.

You can unsubscribe to general mailings at any time by clicking the “Unsubscribe” link at the bottom of any of our emails, or by emailing our Data Protection Officer

Data provided by our clients

Some of our clients provide Dauntless and its affiliates with personally identifiable information about their customers, so we can perform various services such as online campaign analysis. In addition, as part of our services, we may collect information about user interaction with client websites and provide that information along with our analysis to the client. All of this information belongs to the client and, as their customer, you should review the privacy policies of the sites you visit. Dauntless and its affiliates make no other use of this personally identifiable information.

International Data Transfers

As a global company with sites around the world, we do occasionally need to transfer personal data to offices outside the European Economic Area (EEA).  GDPR imposes restrictions on the international transfer of data, these restrictions are in place to ensure the protection of your data is not undermined.  In order to comply with GDPR, we ensure that our international offices follow the same processes and procedures as our head office in the UK. In addition, our US entity Dauntless Inc. has self-certified under the EU-US Privacy Shield Framework. For more information about the EU-US Privacy Shield please visit: .

As a general principle, personal data will reside in the office closest to where that data is collected (i.e. US data to Dauntless NYC, EU data to Dauntless LDN). If data needs to be shared or handled by another office (e.g. to allow us to provide 24 hour support to clients) then data will remain secured and encrypted at all times in line with GDPR.

Pixel Tracking

A tracking pixel (also called 1×1 pixel or pixel tag) is a graphic with dimensions of 1×1 pixels that is loaded when a user visits a website or opens an email, and is used to track certain user activities. With a tracking pixel, website owners can acquire data for online marketing, web analysis or email marketing.  At Dauntless we use pixel tracking to help us understand the way that users navigate our website or the websites of our clients. In using this technology, we do not capture any data that will personally identify any of our users.

Access to your personal information

You are entitled to access the personal information that we hold. Please email your request to our Data Protection Officer.

Changes to this Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on 20 May 2021.



Cookies Policy

We use a system of classifying the different types of cookies which we use on the website, or which may be used by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What is a cookie?         

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.  

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.  

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience.

You can find more information about cookies at and

Cookies used on the website

A list of all the cookies used on the website by category is set out below.

Strictly necessary cookies

These cookies enable services you have specifically asked for. These cookies are essential in enabling you to move around the website and use its features, such as accessing secure areas of the website.

Performance cookies

These cookies collect anonymous information on the pages visited. By using the website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the website; for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the website works.

Functionality cookies

These cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.

These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.  

Third-party cookies

These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

For example, if you choose to ‘share’ content through Twitter or other social networks, you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.