Marketforce is the engine behind world-leading business conferences. Their conferences champion networking and educational opportunities, and Marketforce offers courses, webinars and lectures across 13 different sectors.
However, their success was at odds with their web solution, which was rigid, complicated and inaccessible to most of their team. Content and design remained static due to these restrictions, seriously hampering their relationship with their audience and frustrating their staff.
We reviewed the problem and developed a custom, multi-site CMS for Marketforce. Built around WordPress for flexibility, simplicity and scalability, the new system meant staff could quickly and easily manage content across the 13 diverse sectors they served at that time. To empower them further, we organised bespoke training to ensure Marketforce could get the most from their powerful new tool.
Our partnership with Marketforce continues, and we are busy rebranding each of their sectors to align them under one cohesive visual language, while differentiating them from industry competitors. The ultimate goal is to have each sector site work as a standalone offering to better target and serve its respective audience.