Symbolises menace or evil, and is popular for denoting power. Found in logos for its boldness, simplicity, and sophistication. It shows authority, bold, class conservative, distinctive, formality, mystery, secrecy, serious, and tradition.
As it stands, colours should be picked not simply by a brand’s fondness of them, but also for how they want to be perceived. The design of a logo can be dramatically altered by the use of colours, so get colourfully creative and think about how your brand can benefit from colour.