How a Memorable & Relevant Brand Means Better Profits

Written by Dauntless
April 2019

Are you introducing yourself memorably to your audience?

According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well. So it follows that your brand needs to be memorable – not just in a one-time campaign, but for the long haul. You need to go beyond ad hoc measures and work at moulding the customer’s perception of your company. This is where a solid brand building exercise comes into play.

American branding expert and author Marty Neumeier defines a brand identity as ‘the outward expression of a brand, including its trademark, name, communications, and visual appearance’.

At Dauntless, our creative team works to craft these elements individually, and then into a cohesive package that you can use to communicate with the world. So that you can keep engaging with people in a way that’s relevant, consistent, likable – and profitable.

One of the best ways to promote customer loyalty and improve profits is through a memorable brand.

The benefits of a memorable brand will out-last your initial investment, saving you money in the long-run.

Long-term Advantages

“A brand registered in your name is like owning a piece of real estate that gives you dividends over time.”

– Forbes

Positive Associations

“A brand results from a set of associations and perceptions in people’s minds… Branding is an attempt to harness, generate, influence and control these associations to help the business perform better.”

– Design Council

Brand Plan before Business Plan

“The more time, effort and resources you spend on your brand plan, the more likely you are to create a sustainable positive brand that resonates with your customer base, grows your influence and impacts your bottom line.”

– Entrepreneur