How a Memorable & Relevant Brand Means Better Profits

Written by Dauntless
 April 2019

Are you introducing yourself memorably to your audience?

 

According to a survey by Nielsen, almost 60% of customers would rather buy from brands they already know well. So it follows that your brand needs to be memorable – not just in a one-time campaign, but for the long haul. You need to go beyond ad hoc measures and work at moulding the customer’s perception of your company. This is where a solid brand building exercise comes into play.

American branding expert and author Marty Neumeier defines a brand identity as ‘the outward expression of a brand, including its trademark, name, communications, and visual appearance’.

At Dauntless, our creative team works to craft these elements individually, and then into a cohesive package that you can use to communicate with the world. So that you can keep engaging with people in a way that’s relevant, consistent, likable – and profitable.

One of the best ways to promote customer loyalty and improve profits is through a memorable brand.

The benefits of a memorable brand will out-last your initial investment, saving you money in the long-run.
Long-term Advantages

“A brand registered in your name is like owning a piece of real estate that gives you dividends over time.”

– Forbes

Positive Associations

“A brand results from a set of associations and perceptions in people’s minds… Branding is an attempt to harness, generate, influence and control these associations to help the business perform better.”

– Design Council

Brand Plan before Business Plan

“The more time, effort and resources you spend on your brand plan, the more likely you are to create a sustainable positive brand that resonates with your customer base, grows your influence and impacts your bottom line.”

– Entrepreneur

You might also like to read…

Leadership Changes Bring New Horizons
Leadership Changes Bring New Horizons

As we expand our mission and chase new horizons, we are proud to announce the appointment of Josh Chesney as Chief Digital Officer and Glen Davison as Chief Operating Officer.