As an independent manufacturer and reseller of cold storage and workwear solutions, Delf needed a web presence fit for 2015. They approached us with a conflicted brand identity and visual appearance, alongside an outdated web presence: both of these features badly needed an update.
Dauntless responded with a refined, responsive web build, with ecommerce built in from the ground up. In the process, we made a necessary pivot in terms of their visual identity, by streamlining their colour palette, to make the more up-to-minute look and feel of our web design feel more credible.
Ultimately, this change in direction brought an ease of navigation, item categorisation made more sense, and we increased site traffic manifold. Above all, we’re proud of empowering Delf with an upgraded website and brand, while retaining their essence.