The Problem

A CHURCH MANAGEMENT SYSTEM NEEDED A NEW BRAND AND WEBSITE.


Held back by an outdated website and identity, ChurchWorks asked us for a total reboot for 2015. Visually and functionally the website was 'long in the tooth', while the logo and brand jarred with current trends in the SaaS space – already a competitive market.

We could see they needed a presence that would entice prospective users, as opposed to alienate them.


IT WAS TIME FOR THE DAUNTLESS TOUCH.

The Solution

A COMPLETE OVERHAUL OF THEIR VISUAL AND ONLINE IDENTITY.


Starting with appearances, we redesigned the visual language of the company: everything from the logo, to the colour palette, to all associated imagery.

In the back-end, we implemented a demo feature and integrated billing – both important components of the overall brand modernisation.

Ultimately, we crafted a beautiful, uncluttered web interface, within the framework of an overhauled site architecture. Complete with responsive functionality.

The Results

WE BREATHED NEW LIFE INTO AN ESTABLISHED SAAS PRODUCT


With the fresh new look and feel, the platform appeals to a far broader audience, while the streamlined user experience and site journey brings a more fluid and cohesive brand experience to the fore. Our intention was to reflect the software’s intuitive simplicity in its externally-facing, visual presence.

We’re proud to have achieved this, all while making the lives of church administrators easier, via a new platform that communicates a sense of peace and calm.