Whether you are in sales or not you will have cold called ...
... called a mobile carrier, your insurance, a hotline of some sorts ... oops, ok, bad example, but you get what I'm saying. Cold calling is a skill that can literally move your life forward. All you have to do is pick up the phone and be willing to put their agenda before your own.
I am one of those weird people who actually enjoys cold calling. I know, I know ... you're probably scratching your head trying to grasp why someone would like people hanging up and cursing at them over the phone. There are, however, not many instances in life when you have a raw moment; a moment where two people are forced to interact when they’ve had no time to prepare, or facilitate the next chain of events. Even though cold calling is facilitated and prepared by one party, there is a rawness in the experience. Maybe because the other side usually detests the other! Ha.
In all reality though, it is really an improvisation for both parties, and the dialogue and interaction is going to be different every time. You can only talk about the weather so much until you need to dig into something with a little more substance.
I don't know about you but I love improv. I love Saturday Night Live and the moments when one actor forgets his line and the other has to think of a way to make that fit into the story. Cold calling is essentially the same thing; the person calling the other person needs to cater and adopt to the other one's situation. After all, they are the one who is disrupting the other person's daily routine. Steamrolling and spilling your agenda will only get your number blocked.