When you look at your business card,
what do you think?
Be as honest as you can about it. Or even better, be a harsh critic.
In today’s branded business world, it’s crucial that you get all the details of your business card just right. Not only is it one of your best sales tools; it’s also likely your most cost-effective.
Our Dauntless designers have meticulously crafted a range of beautiful business cards, for a diverse collection of clients. From scaling start-ups, to SMEs, to global enterprises, their approach is always measured and collaborative.
So, is it time for a change?
If you’re thinking about updating or refining your business card, we’ve collected the following pearls of wisdom, from our graphic artists themselves. Keep them in mind: they're three simple guiding principles, and how our creative team gets bespoke projects like these started.
Do things a little differently.
When it comes to doing just that, Dauntless can help you strike the right balance between remaining ‘on-brand’, while celebrating your individuality and style. As an example, the needs of a luxury brand, with an established brand aesthetic, are always going to be completely different from those of a managed IT services provider.
We find the best approach is to make the front side a reflection of your organisation’s personality. But in the process, we’ll also play around with different design layouts, as well as vibrant finishes and colours: simple, tasteful variations like these can be based on the different products and services you have to offer.
Don’t get us wrong: your card should adhere to the overall brand of your organisation – that’s a given. But the fun part comes when introducing some healthy variation.
‘Keep it simple.’ ‘Less is more.’ We can think of plenty more adages like these, and they all apply 100% to business card design – and then some.
We find that you have to be more than a little economical – even ruthless – with the information you include on the back of your business card. You might be tempted to include your fax number, postal address, and maybe also your Skype username – just in case! Categorically, those last three are all perfect examples of too much information.
Realistically, the following are all that you need:
- Your name
- Job title
- Phone number
And that’s it. Maybe your Twitter handle, if you’re so inclined? Social media accounts can be a great addition, but they may or may not be appropriate or ‘on-brand’: this depends entirely on your organisation. This is where the Dauntless crew help, in figuring out what works.
Individual, private social media accounts are generally only advisable if you’re an independent freelancer. But again, it depends on the organisation: if you’re a scrappy start-up, maybe your own accounts are just fine? Again, this is where our crew will carefully partner with you, to make sure the overall image conveyed by your card is just right.
A truly talented graphic designer knows to pay close attention to what is included in a design layout, but also to carefully consider what isn’t included. Negative – or empty – space is integral for anything that is well designed, as it tells our brains which components of an overall layout or image are the most important pieces of information.
Similarly, space between sections of information makes details and information easier to read, to take in and remember. But the benefits of empty space don’t even stop there. Empty space on the back of the card – where your credentials go – is the perfect place for you to write a message, if needed, or for your contacts to make notes. A bit of added utility goes a long way.
Sound good? Take your place in everyone's network with a meticulously-crafted, bespoke business card.
If the time has come to redesign yours, give us a call at 020 3371 0372, or email us at firstname.lastname@example.org.